Former New York Times, GQ Magazine, Fortune, and Bloomberg LP business columnist Joe Nocera has a simple and brilliant formula. He wants his columns to be entertaining, and, if he can right a wrong along the way, that’s OK. The creator of “The Shrink Next Door” podcast and scourge of the NCAA is equally entertaining and provocative on this session of “Outside In with Jon Lukomnik” where he talks about the Shakespearean drama that is business, the exploitation of college athletes and getting bitten in the ass by capitalism.
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