Uri Gneezy, Behavioral Economist and Author of “Mixed Signals: How Incentives Really Work”.


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Professor Uri Gneezy is one of the world’s leading behavioral economists. He holds the Epstein/Atkinson Endowed Chair in Behavioral Economics at the University of California San Diego, and is also visiting professor of Economics at Amsterdam University.

Uri is the author of “Mixed Signals”, the well received book about how incentives designed to get people to do one thing, sometimes send unintended signals that confuse people about what they’re supposed to do, or worse. In some ways, “Mixed Signals” is the logical sequel to his previous book, “The Why Axis”, co-written with John List. In both books as well as in his academic papers, Professor Gneezy focuses on putting behavioral economics to work in the real world.

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