Jeffrey Cruttenden, Cofounder at Say and Acorns: Simplifying Investing, Empowering Shareholders and Backing the Ambitious FinTech Founders Shaping the Future of Financial Services.


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Jeffrey Cruttenden is the co-founder of Acorns and Say, two FinTech success stories. Acorns, the first micro investing platform, created to simplify and democratize investing, which is now a decade old, has helped 9 million customers invest some $15 billion Into diversified portfolios, Say, a technology platform for open communication between companies and their owners, is transforming stock ownership by connecting shareholders and empowering them to access their full ownership rights.

Jeff has now teamed with partners to form Treasury, which in a very short time has become the go-to private equity firm for startup and early stage financial technology companies. Treasury has funded companies seeking to disrupt everything from how people vote at corporate annual general meetings to how we prepare our taxes.

Jeff graduated Magna cum Laude and Phi Beta Kappa with a B.A. in Mathematics from Lewis & Clark College. He was a Forbes 30 under 30 honoree in 2016.

On this episode of Outside In Jeff talks with Jon about building Acorns, the importance of the sense of shared ownership for investors and backing the ambitious FinTech founders shaping the future of financial services. Jeff also talks about clearing the mind, the importance of friends and family and how not to let working on the most important things in the world distract you from the most important things In life.

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