Author Zach Schonbrun on the Connection Between Finance, Neuroscience and Sports

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On this week’s Outside In with Jon Lukomnik, author Zach Schonbrun talks to Jon about his book, The Performance Cortex: How Neuroscience is Redefining Athletic Genius, and the powerful connection between the mind and athletic success. Schonbrun, a former New York Times sports reporter, is a senior editor covering business and technology at The Week magazine. Listen as he discusses the unexpected parallels between business and sports and what’s to be learned from the compelling new world of neuroathletics.

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“I have to say, when “Outside In with Jon Lukomnik” drops I listen that day. I don’t wait, even though the information isn’t so timely that I couldn’t. I just find the podcasts so stimulating that I want to make those neural connections ASAP.”James McRitchie, publisher of Corporate Governance

Meet The Scientists,
The Artists,
Community Leaders,
The Chefs,
The Educators,
The Investors
and The Innovators
Who are Spark.

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Meet The Scientists, The Artists, Community Leaders, The Chefs, The Educators, The Investors and The Innovators Who are Spark.