Author Zach Schonbrun on the Connection Between Finance, Neuroscience and Sports


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On this week’s Outside In with Jon Lukomnik, author Zach Schonbrun talks to Jon about his book, The Performance Cortex: How Neuroscience is Redefining Athletic Genius, and the powerful connection between the mind and athletic success. Schonbrun, a former New York Times sports reporter, is a senior editor covering business and technology at The Week magazine. Listen as he discusses the unexpected parallels between business and sports and what’s to be learned from the compelling new world of neuroathletics.

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What people are saying about Outside In with Jon Lukomnik:

“I have to say, when “Outside In with Jon Lukomnik” drops I listen that day. I don’t wait, even though the information isn’t so timely that I couldn’t. I just find the podcasts so stimulating that I want to make those neural connections ASAP.”James McRitchie, publisher of Corporate Governance