Helios Quantitative CMO Nyle Bayer on His Musical Roots and Why He’s Benny the Butcher Or Bust

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There’s a saying in media that “three’s a trend” and, according to our contributor Nic Harcourt, he has interviewed three people from the world of financial advising in the past few months who have all named-checked the Oakland rapper as a favorite.

For Nyle Bayer, he says his love for ’90s Bay Area hip-hop makes Benny a shoo-in for his playlists. (Not that anyone’s musical preferences should every have to be explained.)

Here, the CMO of Helios Quantitive talks to Harcourt about his background in the music industry, his love for rap, playing with a pirated version of pro-tools software as a kid from a conservative house, and what he’s listening to now.