Will Live Music Survive Covid? Industry Luminaries Marc Geiger and More Tell us to Prepare For Another “Roaring ’20s”

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The live concert business is a $50 billion dollar industry, but it stands to lose billions more now what Covid-19 has shuttered concert halls and arenas for the foreseeable future. Vaccines are on the way, but how soon?

Spark’s Nic Harcourt holds an artists’ roundtable with Marc Geiger, former worldwide head of music for William Morris Endeavor and co-founder of Lollapalooza, Stephen Sternschein of Save or Stages, and Ian Montone, manager of artists including Jack White and Vampire Weekend, on what’s to come of this once highly profitable industry in this new un-normal.

Catch the conversation here, including Geiger’s prediction we’re about to enter a new “roaring 20s.”