Attention: ‘Multitasking’ Is Not a Real Thing and Other Observations from Our Interview with Author Dave Crenshaw


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You remember not too long ago when almost all job listings and almost all resumes touted the need, and ability, for someone to “multitask.” That phrase, once the hallmark short-term for someone who “could do it all,” has now more been replaced by gussied up business-tech mumbo jumbo like “ability to pivot to a variety of projects.” But if you ask author Dave Crenshaw of the best-selling book The Myth of Multitasking: How Doing It All Gets Nothing Done, it’s more or less all the same.

Watch as Crenshaw talks to Spark contributor Dr. Aaron Turner of One Thought about his book, now in its second edition, that pokes a hole in the idea that productivity must be based on speed and output, versus taking a little more time to do less with more focus. (In the end, Crenshaw argues, you get even more done taking your time. )

After Turner’s talk with Crenshaw, tune in below for his thoughts on the Myth of Multitasking, including the ways focus and slowing down to be more productive requires as much clarity of mind around how we perceive our own sense of being busy and time-management as it does to actually change our behavior.